Digital strategists and media leaders will come together to beckon change at AdMonsters Ops on June 6-7 in New York. Ops is the industry town hall where everyone gets to have a say. Agencies, Publishers, Brands and Technology Providers will come together to discuss what’s next and all the facets of digital media marketing and monetization.
The shifting winds on the addressability landscape are forcing great changes to advertiser, publisher and adtech strategies. How are advertisers finding more effective ways to drive audience engagement, whatever the future may bring, and how can publishers achieve scale while demonstrating the value exchange to consumers? In this AdMonsters Ops session, you’ll hear from our Senior Director, Addressable Solutions, Sam Marc and Lara Koenig, Global Product Lead at MiQ,  about exciting strategies that advertisers are testing and seeing success with. You’ll learn how advertisers and publishers are implementing a portfolio approach to addressability with independent, alternative identifiers, seller-defined audiences, and other sophisticated solutions to start solving future addressability challenges today. Join us for "The 2022 Playbook to Addressability" on Tuesday, June 7 at 9:10 - 9:30 am EST on the main stage.
