Advertising Week New York on October 5-8 brings together brand leaders, agency teams, media executives, creators, platforms and innovators for a packed week of conversations, networking and real-world perspective. Advertising Week is designed to help the advertising industry stay close to what matters now from brand building and media shifts to event activations, creator influence, B2B growth and category-specific strategy.

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Passion Not Persona: Building CTV Audiences Around Fandom

Tuesday, October 6 | 10:50am @ The Tech Stage

Stop chasing demographics. The highest-performing CTV audiences are built around passion, not profiles. Gaming communities, anime fandoms, and genre superfans deliver measurable purchase intent and brand loyalty that demographic targeting simply can't match. Discover how leading advertisers leverage premium IP, device-native streaming, and AI-powered programmatic buying to access these high-value audiences at scale—and capture outsized ROI in connected television.

Leaders from Sony Pictures Entertainment, Omnicom Media and PubMatic explore how the convergence of premium IP, device-native streaming, and AI-powered programmatic infrastructure is creating an entirely new category of CTV opportunity, and what it takes to get there first.

Advertising Week New York on October 5-8 brings together brand leaders, agency teams, media executives, creators, platforms and innovators for a packed week of conversations, networking and real-world perspective. Advertising Week is designed to help the advertising industry stay close to what matters now from brand building and media shifts to event activations, creator influence, B2B growth and category-specific strategy.

______________________________________________________________________________

Passion Not Persona: Building CTV Audiences Around Fandom

Tuesday, October 6 | 10:50am @ The Tech Stage

Stop chasing demographics. The highest-performing CTV audiences are built around passion, not profiles. Gaming communities, anime fandoms, and genre superfans deliver measurable purchase intent and brand loyalty that demographic targeting simply can't match. Discover how leading advertisers leverage premium IP, device-native streaming, and AI-powered programmatic buying to access these high-value audiences at scale—and capture outsized ROI in connected television.

Leaders from Sony Pictures Entertainment, Omnicom Media and PubMatic explore how the convergence of premium IP, device-native streaming, and AI-powered programmatic infrastructure is creating an entirely new category of CTV opportunity, and what it takes to get there first.

Advertising Week New York on October 5-8 brings together brand leaders, agency teams, media executives, creators, platforms and innovators for a packed week of conversations, networking and real-world perspective. Advertising Week is designed to help the advertising industry stay close to what matters now from brand building and media shifts to event activations, creator influence, B2B growth and category-specific strategy.

______________________________________________________________________________

Passion Not Persona: Building CTV Audiences Around Fandom

Tuesday, October 6 | 10:50am @ The Tech Stage

Stop chasing demographics. The highest-performing CTV audiences are built around passion, not profiles. Gaming communities, anime fandoms, and genre superfans deliver measurable purchase intent and brand loyalty that demographic targeting simply can't match. Discover how leading advertisers leverage premium IP, device-native streaming, and AI-powered programmatic buying to access these high-value audiences at scale—and capture outsized ROI in connected television.

Leaders from Sony Pictures Entertainment, Omnicom Media and PubMatic explore how the convergence of premium IP, device-native streaming, and AI-powered programmatic infrastructure is creating an entirely new category of CTV opportunity, and what it takes to get there first.