PubMatic is proud to be sponsoring Advertising Week Europe 2025. 

 Advertising Week Europe brings together top industry leaders to explore the future of advertising-covering everything from programmatic innovation to brand storytelling. 

This global gathering of marketing and communications experts feature insightful sessions, emerging business trends, and key discussions shaping the industry today. 

Tuning into Tomorrow: TV’s Evolution 

Television is experiencing its biggest revolution since the arrival of colour. Welcome to the digital frontier, where the lines between traditional and streaming TV are blurring, reshaping not just how we watch, but how advertisers connect with audiences. 

In this session, Emma Newman, CRO at PubMatic, will be joined by industry leaders Alex Wright, Programmatic and Data Leader at Channel 4 and Chris Keenan, Managing Partner, Global Solution Design & Development at GroupM to explore the seismic shifts in viewer behaviour across platforms and advertisers growing appetite for targeting their audiences. From the explosive growth of Connected TV to the rise of game-changing programmatic solutions, our panel of experts will illuminate how broadcasters and media buyers are not just adapting to this new reality – they're actively shaping it. 

Don't miss this insight-packed session on TV's next golden age, where precision targeting meets unrivalled reach. You'll gain actionable strategies to thrive in the evolving TV ecosystem and stay ahead in the digital age of television.