The paradigm has shifted. While many marketers shied away from being the first ones out of the gate to integrate AI into their workflows, none want to get caught being last. From creative production to optimization and analysis, brands and agencies everywhere are racing to unlock greater efficiency, performance and scale. And a few are already succeeding. Digiday's AI Marketing Strategies on February 11th will map out the state of play of an industry being reshaped by AI.

AI is driving programmatic advertising into its next evolution - moving beyond generative tools toward autonomous systems capable of analyzing, deciding, and optimizing in real time. The rise of agentic AI specifically marks a turning point for how outcomes are defined and value is measured, prompting buyers to rethink impact across the entire digital supply chain.

Join Joseph Dressler, SVP, Advertiser Solutions at PubMatic, and Maikel O’Hanlon, SVP, Managing Director, Programmatic at Horizon Media, at 4pm to explore how advertisers are evaluating the business potential of agentic buying - from quantifying its performance value to redefining collaboration between brands, agencies, and technology partners in an autonomous future.

The paradigm has shifted. While many marketers shied away from being the first ones out of the gate to integrate AI into their workflows, none want to get caught being last. From creative production to optimization and analysis, brands and agencies everywhere are racing to unlock greater efficiency, performance and scale. And a few are already succeeding. Digiday's AI Marketing Strategies on February 11th will map out the state of play of an industry being reshaped by AI.

AI is driving programmatic advertising into its next evolution - moving beyond generative tools toward autonomous systems capable of analyzing, deciding, and optimizing in real time. The rise of agentic AI specifically marks a turning point for how outcomes are defined and value is measured, prompting buyers to rethink impact across the entire digital supply chain.

Join Joseph Dressler, SVP, Advertiser Solutions at PubMatic, and Maikel O’Hanlon, SVP, Managing Director, Programmatic at Horizon Media, at 4pm to explore how advertisers are evaluating the business potential of agentic buying - from quantifying its performance value to redefining collaboration between brands, agencies, and technology partners in an autonomous future.

The paradigm has shifted. While many marketers shied away from being the first ones out of the gate to integrate AI into their workflows, none want to get caught being last. From creative production to optimization and analysis, brands and agencies everywhere are racing to unlock greater efficiency, performance and scale. And a few are already succeeding. Digiday's AI Marketing Strategies on February 11th will map out the state of play of an industry being reshaped by AI.

AI is driving programmatic advertising into its next evolution - moving beyond generative tools toward autonomous systems capable of analyzing, deciding, and optimizing in real time. The rise of agentic AI specifically marks a turning point for how outcomes are defined and value is measured, prompting buyers to rethink impact across the entire digital supply chain.

Join Joseph Dressler, SVP, Advertiser Solutions at PubMatic, and Maikel O’Hanlon, SVP, Managing Director, Programmatic at Horizon Media, at 4pm to explore how advertisers are evaluating the business potential of agentic buying - from quantifying its performance value to redefining collaboration between brands, agencies, and technology partners in an autonomous future.