The Digiday Publishing Summit on March 25-27 will convene an influential group of media execs in order to give them the venue to discuss these new strategies, identify common pain points as well as pitch solutions and ultimately, make valuable business connections within the media industry. Whether it’s happening on the main-stage, in the town halls or one-to-one during cocktail hours, attendees will be able to connect with other decision-makers and innovative vendors to generate new ideas and action plans to take back to the office.
Audience addressability remains front and center this year with Google starting to deprecate 1% of third-party cookies in Chrome. As publishers embark on their post-cookie journey, they must consider how addressability changes will affect their entire stack and future-proof their business accordingly. On March 26 at 8:55am, Michael Schrimpf, Director of Business Development at PubMatic, will join Maia Lemonedes, Senior Director, Monetization & Yield at Condé Nast, to lead a session about challenges and opportunities for publishers in the new addressable landscape. They will discuss ways publishers can drive increased monetization and operational efficiency in the post-cookie era, from exploring alternative IDs to moving to a Prebid server-side setup
