Innovation is the key to success, and IAB Connected Commerce Summit: Retail Reimagined on September 13 will showcase the latest technologies and trends that are revolutionizing the shopping experience. From measurement and content innovation to personalized marketing and interactive experiences, attendees will learn from thought leaders in e-commerce and retail media about the most impactful strategies that will help their brand stay ahead of the game.
The retail media landscape is rapidly evolving, and with it, the need for transparency and trust between brands, agencies, and retail media networks. The "Building Consumer Trust in Retail Media" session at 10:20 - 10:45 AM will explore how these three groups can work together to align on audience targeting, consumer privacy, and measurement. PubMatic's VP, Addressability and Commerce Media, Peter Barry, and other panelists will discuss the challenges and opportunities of working in a data-driven environment, and how to ensure that consumers' privacy is protected. They will also share their insights on how to measure the effectiveness of retail media campaigns.
