Name: IAB Inspirational 2026 Next&Innovation
Start: 2026-10-28T09:00:00-04:00
End: 2026-10-28T14:00:00-04:00
Location: Círculo de Bellas Artes

October

28

,

2026

9:00am

2:00pm

IAB Inspirational 2026 Next&Innovation

LEARN MORE

PubMatic is back at IAB Inspirational 2026, the must-attend event in our industry.

On the Next & Innovation stage, we will share our view on where programmatic advertising is heading.

Agentic AI is changing the market. Systems no longer just support processes and workflows. They increasingly take part in decisions in real time, at machine speed.

Sector leaders are already building experience in this new environment. Our session will look at how this shift is reshaping the economics and architecture of digital media, and why the supply path (the route from buyer to publisher) matters more as AI agents drive media buying.

We will bring real cases showing how brands and publishers are applying these technologies today.

RSVP

THE AGENTIC ERA OF ADVERTISING: THE NEXT FRONTIER OF PROGRAMMATIC ADVERTISING

PubMatic is back at IAB Inspirational 2026, the must-attend event in our industry.

On the Next & Innovation stage, we will share our view on where programmatic advertising is heading.

Agentic AI is changing the market. Systems no longer just support processes and workflows. They increasingly take part in decisions in real time, at machine speed.

Sector leaders are already building experience in this new environment. Our session will look at how this shift is reshaping the economics and architecture of digital media, and why the supply path (the route from buyer to publisher) matters more as AI agents drive media buying.

We will bring real cases showing how brands and publishers are applying these technologies today.

PUBMATIC PANELS @ AW 2020:

What’s Next for OTT and CTV?

Wednesday, September 30th @ 11:30 AM EST/4:30 PM BST

The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold?

Join industry experts as they discuss how brands and publishers can take advantage the opportunities to effectively reach consumers across screens in 2020 and beyond.

Agenda

Day 1: Wednesday, June 6

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Day 1: Thursday, June 7

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Speakers

Peter Barry

VP, Addressability & Commerce Media

PubMatic

Jessica Brown

Managing Director, Digital Investment

GroupM

David DeRobbio

Head of API & Independent Agency Partnerships

Instacart

Protect Your Assets: Post-Cookie Identity Solutions

Monday, October 5 @ 1:30 PM EST/6:30 PM BST

Now, more than ever, every dollar you invest in your content or ads has to work harder. New privacy regulations are shifting strategies, cookies and other identifiers are being sunsetted, and the pandemic is disrupting everything. What is a publisher or advertiser to do to ensure they are still able to reach audiences accurately and efficiently?

You already invest a lot in making your ad campaigns or content shine. This session will be well worth your time, as you hear best practices and advice for navigating the post-cookie landscape from experts at programmatic platform PubMatic, global publisher News Corp, and identity solution provider LiveRamp.

Speakers

Cristian Coccia

VP SEMEA & Enterprise Sales, EMEA

PubMatic

Almudena San Mateo

Director, Advertiser solutions

PubMatic

Miguel Fernandez-Gil

Country Manager, Spain

PubMatic

Gloria Aranzabal Platel

Media Development Expert

Havas Media Network

Pablo Morales

Director, Advertiser solutions

PubMatic

Germán Becker

Global Channel Expertise Specialist

Havas Media Network

PubMatic @ Advertising Week

Tuesday, October 18 1:15 - 1:25 PM

Driving CTV and Video Transparency

In an industry that is designed to disrupt, programmatic advertising is also challenged with constant changes that are impacting its ability to target and address people. And as advertising technology continues to evolve, media buyers are requesting even more visibility into their programmatic ad buys. Nicole Scaglione, Global VP, OTT & CTV at PubMatic, will discuss CTV and video transparency and how emerging tech, such as content object targeting, is driving this forward.

Location: The Screening Room, Presented by VAB

Wednesday, October 19 10:10 - 10:40 AM

How Supply Path Optimization is Evolving to Meet the Changing Needs of Brands

We've entered a new wave of supply path optimization (SPO), with brands and buyers taking increasing ownership of their programmatic supply paths in order to increase transparency, efficiency and sustainability. Join leaders from GroupM, The Trade Desk, PubMatic and MiQ as we discuss how buyers can harness SPO in order to take control of supply and boost advertiser ROI.

Location: The Tech Lab, Presented By Ebay Ads

Wednesday, October 19 11:30 AM - 12:00 PM

Maximizing the Digital Advertising Supply Chain of the Future

With complexity and convergence shining a spotlight on the digital advertising supply chain, the savviest advertisers are exploring new ways to take full control over their digital media investments.

In this session, PubMatic CRO, Americas, Kyle Dozeman, will lead a discussion with Erica Chriss, Sr. Director & Head of Ecosystem, T-Mobile Advertising Solutions, on the current state of the programmatic supply chain, share best practices and look at how holistic supply chain management can be a powerful force for progress.

Location: The Tech Lab, Presented By Ebay Ads

Wednesday, October 19 1:15 - 1:25 PM

Minimizing Digital Advertising’s Environmental Impact

Digital advertising requires significant computing power, often generating a large carbon footprint. From renewable energy to carbon emission to recycling, sustainability is becoming more prevalent in conversations around advertising and technology.

As an industry, there are strategic initiatives and steps we can take to make progress and create a more sustainable digital ad ecosystem. Johanna Bauman, CMO at PubMatic, will discuss the importance of sustainability and adtech’s responsibility to mitigate environmental impact.

Location: The Innovation Factory, Presented By Healthline Media

Thursday, October 20 9:15 - 9:45 AM

Supply Path Optimization: Solving the Programmatic Supply Chain of the Future

As marketers increasingly look to maximize the value of their advertising spend, the answer to an ever-changing digital advertising ecosystem and programmatic supply chain disruption is supply path optimization.

SPO allows buyers to optimize ad spend by consolidating down to fewer sell-side partners. From economic control to quality control to buying leverage, SPO has become a powerful tool to help marketers drive a more transparent, efficient, and effective supply chain of the future.

Lewis Rothkopf, Head of Integration at PubMatic (former President of Martin), joins John Dioso, Editor of Ad Age Studio 30, to discuss how SPO benefits buyers and how bringing audience targeting to the sell-side will radically change programmatic advertising for the better.

Location: The Marketplace

October 17 - 20 12:00 - 2:00 PM

PubMatic Taco Stand

Advertising Week attendees are invited to stop by the PubMatic Taco cart for lunch. Tacos will be served every day from 12-2 PM.

Venue

Where you'll stay

If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization. If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization.

Adapting the Connected TV Ad Ecosystem

Download

Adapting the Connected TV Ad Ecosystem

Download

Adapting the Connected TV Ad Ecosystem

Download

PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future.

Cookie Preferences

PubMatic is a registered data broker in the state of Texas