The digital marketing industry is undergoing a fundamental transformation driven by technological, regulatory and behavioural changes. The phase-out of third-party cookies, the launch of Apple's iOS15 and Google's announcement that they plan to reduce the granularity of information presented in user-agent strings in their Chrome browser have led to less addressability and made it difficult for advertisers to implement key campaign strategies such as target group targeting, frequency cap and measurement in certain environments.

PubMatic's Thomas Munck, Country Manager, Nordics, alongside experts Verve DSP, ID5, and Mediarithmics will be on a panel at the event, addressing the hot topic and big questions rife in the industry, leaving you with actionable insights to apply to your addressability strategy.