Innovators in Ad Tech, Media, Data, Convergent TV, and more will come together at LUMA’s Digital Media Summit (DMS) on May 16 in New York City to expand their network within the digital community and engage in thought-provoking dialogue. Join leading CEOs and executive decision makers in tech to discover what's next in digital media.
Rajeev Goel, PubMatic's Co-Founder & CEO, will join other industry veterans on May 16 at 12:05 PM for the Programmatic: Horizontality Discussion Forum. Over the last few years, there has been a pick-up in “horizontal” strategies across the Ad Tech ecosystem as platforms look to further connect advertising demand and supply. These strategies have come from both organic initiatives and M&A, as the ecosystem continues to consolidate and drive efficiencies into the bidding process. This forum will discuss this phenomenon and the current state of the programmatic ecosystem.