Consumer behavior is changing faster than it has at any moment since the dawn of the Internet. Marketecture Live on March 10 - 11 will explore how new technologies and mindsets are changing the nature of attention.  Attendees will come away with fresh insights and guidance on how these tectonic shifts will transform the marketing discipline across all digital surface areas, and how they can adapt and grow in a very different looking future.

AI agents are already moving real ad dollars — and the industry's infrastructure wasn't built for it. AdCP is the emerging open standard designed to change that, replacing the disconnected platforms, manual workflows, and endless email chains that currently hold the ecosystem together.In this session on March 11 at 11:30 - 11:50AM, PubMatic's Harry Tong and MiQ's Georgie Haig, will go beyond the hype with a live implementation of AdCP from both the buy and sell side — showing exactly what agent-to-agent advertising looks like in practice, today.

Consumer behavior is changing faster than it has at any moment since the dawn of the Internet. Marketecture Live on March 10 - 11 will explore how new technologies and mindsets are changing the nature of attention.  Attendees will come away with fresh insights and guidance on how these tectonic shifts will transform the marketing discipline across all digital surface areas, and how they can adapt and grow in a very different looking future.

AI agents are already moving real ad dollars — and the industry's infrastructure wasn't built for it. AdCP is the emerging open standard designed to change that, replacing the disconnected platforms, manual workflows, and endless email chains that currently hold the ecosystem together.In this session on March 11 at 11:30 - 11:50AM, PubMatic's Harry Tong and MiQ's Georgie Haig, will go beyond the hype with a live implementation of AdCP from both the buy and sell side — showing exactly what agent-to-agent advertising looks like in practice, today.

Consumer behavior is changing faster than it has at any moment since the dawn of the Internet. Marketecture Live on March 10 - 11 will explore how new technologies and mindsets are changing the nature of attention.  Attendees will come away with fresh insights and guidance on how these tectonic shifts will transform the marketing discipline across all digital surface areas, and how they can adapt and grow in a very different looking future.

AI agents are already moving real ad dollars — and the industry's infrastructure wasn't built for it. AdCP is the emerging open standard designed to change that, replacing the disconnected platforms, manual workflows, and endless email chains that currently hold the ecosystem together.In this session on March 11 at 11:30 - 11:50AM, PubMatic's Harry Tong and MiQ's Georgie Haig, will go beyond the hype with a live implementation of AdCP from both the buy and sell side — showing exactly what agent-to-agent advertising looks like in practice, today.