As an industry, we have a responsibility to help ensure that advertising technology is designed, built, and used to provide the maximum value to advertisers, publishers, and consumers. At the same time, consumer sentiment is demanding that we also collectively drive better outcomes for the environment. We now know that digital advertising has a sizeable carbon impact and reducing a campaign’s carbon emissions is crucial in creating a more sustainable ecosystem. By engaging in more sustainable practices and aligning on responsible media frameworks, all sides of the digital advertising ecosystem can drive positive outcomes for their businesses.

In this Workshop session, you’ll hear from industry leaders about how to incorporate sustainability into your digital advertising strategies and learn about how players across the industry are coming together to develop standards that will deliver the scale and efficiency needed to advance sustainable change.

Speakers:

Johanna Bauman, Chief Marketing Officer, PubMatic

John Osborn, Director, Ad Net Zero

Amy Williams, Founder & CEO, Good-Loop

The digital advertising supply chain is becoming increasingly complex amid industry consolidation and innovation in auction technology. As all sides of the ecosystem look to create a more transparent, efficient, and responsible supply chain, supply path optimization (SPO) has emerged as an effective tool to increase media buying efficiency. In doing so, SPO can not only increase performance, but can also become a catalyst to advance brands’ purpose- and value-driven initiatives.

Speakers:

Esra Bacher, Head of US Programmatic Investment, GroupM

Natasha Morris, Global Digital Performance Lead, Mars

Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic

Fewer industries have evolved as rapidly or as drastically as the digital advertising industry. We are seeing accelerated innovation, increased fragmentation, and ad tech convergence across the supply chain while increased global regulation is adding even more complexity. The old perception of a linear, static supply chain no longer reflects reality. In fact, buyers need a transparent, efficient, privacy compliant, data rich and responsible supply chain that can be customized to meet their business needs. In this session, PubMatic Chief Revenue Officer, Americas, Kyle Dozeman, will discuss the changing digital ecosystem and how we need to collectively reimagine the digital advertising supply chain of the future.