PubAcademy NY: The AI Effect - Charting a Bold, Collaborative Future in Advertising
Jun 
6
 – 
Jun 
8
, 
2019

7:00 PM

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Abbe Staff, John Cohen

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7:00 PM

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Abbe Staff, John Cohen

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7:00 PM

Session Name

Abbe Staff, John Cohen

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7:00 PM

Session Name

Abbe Staff, John Cohen

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7:00 PM

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Abbe Staff, John Cohen
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3:30 PM — 4:00 PM

Presentation & Fireside Chat

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3:30 PM — 4:00 PM

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Adapting the Connected TV Ad Ecosystem

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Provides hands-on experience with Cisco Meraki equipment via innovative technical presentations and lab exercises

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Pubmatic
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October 
10
, 
2023
4:00pm
 - 
7:00pm 
EDT
PubAcademy NY: The AI Effect - Charting a Bold, Collaborative Future in Advertising
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AI is revolutionizing advertising, transforming not just what we do, but how we lead, create, and connect. At PubAcademy: The AI Effect, we unite the industry’s visionaries – brands, agencies, publishers, tech innovators, and creators – to ignite conversations around real-world breakthroughs, actionable leadership, and the optimism fueling our next chapter. This event is about collaboration at its most innovative: harnessing agent-to-agent workflows, cultivating human-AI partnerships, and spotlighting bold business solutions that deliver true value. Join us as we champion AI’s power to drive growth, societal progress, and opportunity for all who thrive across the open internet.

 

AGENDA

3:45pm | Registration & Check-in

4:00pm | Welcome

4:05pm | Sessions

                - AI as a Catalyst for Intelligent Collaboration

                - AI Solutions Accelerating Innovation & Impact

                - Shaping the Future—AI Leadership & the Next Wave of Possibility

5:30 - 7:00pm | Networking & Cocktails


**Advanced RSVP is required. There will be no on-site registration**


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AI as a Catalyst for Intelligent Collaboration

This session explores how teams from brands, agencies, and publishers are harnessing AI to work more effectively together and deliver better advertising results. Panelists will share practical examples of how AI brings together creative minds, data specialists, and strategists, helping them plan campaigns faster, tailor messages to the right audiences, and automate repetitive tasks.

Hear from industry leaders who are using next-generation workflows and real-time insights to drive smarter decision-making and impactful campaigns. Hear how AI is becoming a powerful ally and teammate, amplifying human skills and shaping the future of advertising collaboration.

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Alex Boras

President

Blis

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Bennett Crumbling

Head of Marketing

Optable

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Kyle Dozeman

Chief Revenue Officer, Americas

PubMatic

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Allegra Kadet

Chief Client Operations Officer

WPP Media

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Sam Marc

VP, Programmatic

Proximic by Comscore

Overview

HOW’S IT GOING? EARLY REPORTS FROM THE ADDRESSABILITY EVOLUTION


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Event Highlights

Networking Meetups

Lunch and Learns with Pubmatic

Special keynote conversations

SEE SPEAKERS
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Deva Bronson

EVP, Global Head of Brand Assurance

dentsu

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Tyler DeNicola

VP, Programmatic Revenue and Partnerships

A+E Networks

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Sam Marc

Senior Director, Addressable Solutions

PubMatic

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Carissa Parrish

VP, Digital and Media

New York City Tourism + Conventions 

Details

AI Solutions Accelerating Innovation & Impact

This session explores how publishers and advertisers are embracing AI to build stronger connections with their audiences and unlock new ways to grow their businesses. Panelists will share real-world examples of how AI-driven insights and automation are delivering more relevant content, creating better user experiences, and finding innovative monetization opportunities. Hear from industry leaders who are using advanced technology to better understand audience needs, personalize interactions, and improve operational efficiency. Hear how AI is empowering publishers and advertisers to adapt quickly, maximize every opportunity, and shape the next chapter of digital media.

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Matt Collins

VP, Product Marketing

MNTN

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Scott Ensign

Chief Strategy Officer

Butler/Till

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Georgiana Haig

Global Strategy & Partnerships Director

MiQ

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Madelyn Mancuso

Advertiser Solutions

PubMatic

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Shaping the Future—AI Leadership & the Next Wave of Possibility

This fireside chat spotlights how cutting-edge AI is shaping the next wave of growth and innovation in advertising and media. Hear from an industry leader at the forefront of AI development as they share real-world examples of how powerful new technologies are driving smarter automation, supporting creative solutions, and enabling new ways for teams to work together.

We’ll explore what effective AI leadership looks like in practice and discuss how organizations can build cultures that encourage new ideas and turn innovation into real impact. Whether it’s advanced infrastructure, seamless agent-to-agent workflows, or bold visions for the open internet, you’ll gain insight into how AI is helping the industry grow in inspiring ways.

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Rajeev Goel

Co-Founder & CEO

PubMatic

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Matt Groshong

Business Development Director, AdTech
NVIDIA

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Hosted by

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Dave Neway

VP, Product Marketing

PubMatic

Speakers

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Deva Bronson

Erin Hildebrant will be speaking about their experience working as an event marketer. 

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Tyler DeNicola

Short speaker biography. 

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Sam Marc

Simone Andrews will be speaking about their experience as a film producer.

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Carissa Parrish

Blair Doster will be speaking about their experience as an art director and organizer of design events.

Agenda

Day 1: Wednesday, June 6

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Day 1: Thursday, June 7

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Details

Expanding Programmatic Horizons Through SPO

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.

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Gary Guarnaccia

Head of Investment, Media & Ad Tech

Bayer Consumer Health

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Sarah Koch

SVP, Precision
Spark Foundry

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Robin Steinberg

SVP, Advertiser Solutions

PubMatic

Details

Hosted BY

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.

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Kyle Dozeman

Chief Revenue Officer, Americas

PubMatic 

Speakers

Matt Collins

VP, Product Marketing

MNTN

Kyle Dozeman

Chief Revenue Officer, Americas

PubMatic

Scott Ensign

Chief Strategy Officer

Butler/Till

Rajeev Goel

Co-Founder & CEO

PubMatic

Matt Groshong

Business Development Director, AdTech

NVIDIA

Georgiana Haig

Global Strategy & Partnerships Director

MiQ

Madelyn Mancuso

Advertiser Solutions

PubMatic

Dave Neway

VP, Product Marketing

PubMatic

Speaker details coming soon!

Venue

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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