In today’s digital world, AI and algorithms decide who sees ads — but many still focus on what’s easy: social feeds, short attention spans, and predictable behaviours.
PubAcademy Bangkok explores how smarter AI can help marketers go further — connecting with real audiences where they are most engaged: in live streaming, premium online video, and mobile gaming across the open internet.
Through new research, expert discussions, and real-world case studies, we’ll uncover how agencies, publishers, and brands are working together to deliver better outcomes — in environments that are high-quality, brand-safe, and built for attention.
Join us on July 16 to explore how smarter AI is helping marketers connect more meaningfully with their audiences. We look forward to welcoming you to PubAcademy Bangkok!
Luke Smith, Senior Director, CTV, APAC, PubMatic
What’s next for online video in Southeast Asia — and specifically in Thailand? Drawing on insights from across the region and around the world, Luke shares how online video strategies are evolving, what’s working in markets like Australia, Japan, and Indonesia, and how Thai publishers and advertisers can prepare for a more connected, cross-screen, and AI-driven future.
・Showcase proven approaches to premium video from across APAC markets, and how they apply to Thailand
・Explore how AI is changing everything from creative testing to real-time optimisation and measurement
・Identify key trends shaping the future — from Total TV and CTV to attention-based buying and first-party data strategies
Luke Smith, Senior Director, CTV, APAC, PubMatic
Chonlada Jantravranon, Performance Marketing Strategic Director, dentsu
David Sky, Director of Advertising Solutions, True Digital Group
Surattaya Khampradid, Group Head, Addressable Strategy & Activation, Kinesso Thailand
Tushar Tyagi, Head of Channel Partners, Samsung Ads
From live sports and concerts to breaking news and influencer events, live video is transforming how audiences connect — and how advertisers show up. This panel explores how platforms like Samsung Ads and True Digital are building community through live content, and how smart AI is helping buyers act in real time, across premium, brand-safe environments.
・Explore how live video is creating shared, high-attention moments across screens
・Hear how publishers are using real-time signals to unlock new opportunities for brands
・Discuss how agencies and marketers are evolving strategies to capture attention as it happens — not after
Genelle Hung, Country Manager, Southeast Asia, PubMatic
Anik Dang, Co-Founder & CEO, ReneVerse.io
Wasinee Korntubtim, Biddable Director, Publics Media
Explore how gaming in Thailand is evolving from casual entertainment to immersive, socially connected ecosystems. Discuss how Thai gamers are moving beyond isolated gameplay into shared, social-first gaming environments, and how immersive gaming ecosystems are redefining attention, identity, and advertising opportunities across platforms.
Khin Mu Yar Soe, Director, Customer Success, Southeast Asia, PubMatic
Ben Chavengsaksongkram, Director, Omnicom Media Group - Thailand
Gabriel Del Carmen, APAC Regional Associate Director, Media Partnerships and Investments, Havas
A leading brand shares how they are evolving their audience strategy to keep up with changing behaviour. We’ll explore how they’re using AI, premium video, and immersive formats to connect with real people — and how success is being measured beyond simple reach.
