Thailand's advertising market is at a critical inflection point. While social media continues to dominate spend, buyers have an opportunity to diversify their media mix and unlock incremental reach through premium video channels - including CTV & OTT platforms, live sports, and emerging content formats. For agencies, this represents a strategic opportunity to de-risk portfolios, to access new audiences, and deliver campaigns in brand-safe, high-attention environments.Â
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PubAcademy Bangkok brings together senior decision-makers from Thailand's leading agencies and premium publishers for an intimate, action-oriented conversation about the future of video advertising. Through fireside chats with industry leaders and interactive panel discussions, we'll explore how AI is reshaping media strategy, why premium video deserves consideration as an incremental channel alongside social, and what concrete steps buyers can take to rebalance their media mix.Â
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This isn't a lecture - it's a strategic dialogue designed for honest exchange, shared learning, and practical takeaways. From high-level AI strategy to publisher innovations in micro-dramas and live sports, to specific actions you can implement immediately, every session is built to help you expand your channel strategy beyond social-heavy approaches in one of APAC's most dynamic markets.Â
Join us on July 23 in Bangkok for an insightful afternoon with networking opportunities.
AI is no longer a buzzword - it's reshaping how agencies plan, buy, and measure media. This fireside chat explores what AI means in practice for Thailand's buyers: from audience intelligence and creative optimization to cross-channel orchestration and performance measurement. We'll discuss where AI is delivering tangible value today, what challenges remain, how senior leaders are preparing their teams and clients for the next wave of innovation, and PubMatic Agentic AI’s proven success.
Thailand's advertising market is heavily weighted toward social media, but audience behavior tells a different story. Time spent on CTV, OTT, and live video is growing rapidly, yet these premium environments remain underfunded. This panel brings together buyers and sellers to explore why the shift is happening, what's holding budgets back, and how both sides can work together to unlock video's incremental value. We'll discuss co-viewing behavior, brand safety, measurement, and the practical steps needed to rebalance media portfolios.
This fireside chat gives publishers the floor to showcase their content innovations, audience insights, and competitive advantages. From trending formats like micro-dramas and live sports to exclusive content and advanced targeting capabilities, this is the bridge between theory and action - demonstrating exactly what buyers gain when they shift budgets to premium video environments.
This buyer-only panel closes the event by focusing on what agencies should actually do when they return to their desks tomorrow. What conversations should they have with clients? How should they test and pilot premium video budgets? What internal barriers need addressing? This is an honest, actionable discussion among peers about turning today's insights into real campaign shifts and measurable results.
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