PubAcademy Korea 2024
Jun 
6
 – 
Jun 
8
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

3:30 PM — 4:00 PM

Presentation & Fireside Chat

Description Title

3:30 PM — 4:00 PM

Presentation & Fireside Chat

Description Title

Name

Title, Company

Adapting the Connected TV Ad Ecosystem

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Provides hands-on experience with Cisco Meraki equipment via innovative technical presentations and lab exercises

Pubmatic
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April 
24
, 
2023
2:00 PM - 4:30 PM
PubAcademy Korea 2024
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개요

모바일과 CTV 광고에서 성공하기

코로나 기간 동안 변화한 소비자 행동은 현재까지 이어지고 있습니다. 사람들은 모바일 사용에 점점 더 많은 시간을 보내며, 집에서 큰 화면인 CTV를 즐기고 있습니다. 모바일과 CTV 광고에 대한 광고 지출의 ROI를 극대화하기 위해 반드시 알아야 할 새로운 트렌드와 기술은 무엇일까요?


한편, 전 세계 정부들은 많은 개인정보 보호 정책을 시행하고 있고, 구글은 2024년에 쿠키 폐기 계획을 발표했으며, 타겟팅과 사용자 데이터 관리는 그 어느 때보다 큰 도전에 직면하고 있습니다. 퍼블리셔는 어떻게 퍼스트 파티 데이터의 가치를 계속 활용할 수 있을까요? 광고주는 캠페인 성과를 어떻게 보장할 수 있을까요?


2024년 4월 24일에 열리는 PubAcademy Korea 2024에 참여하세요. ActionFit, GroupM, WishMedia, Publica의 업계 전문가들이 모여 그들의 업계 인사이트와 모바일 및 CTV 광고에 대한 최고의 실천법을 공유할 예정입니다.


지금 바로 버튼을 클릭하여 이벤트에 등록하고 자리를 확보하세요!

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Event Highlights

Networking Meetups

Lunch and Learns with Pubmatic

Provides hands-on experience with Cisco Meraki equipment via innovative technical presentations and lab exercises

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주요 내용

Day 1: Wednesday, June 6

1:30 PM — 2:00 PM

접수


2:00 PM — 2:05 PM

오프닝


2:05 PM — 2:25 PM

PubMatic 세션: 모바일 앱 광고 수익을 높이는 방법은 무엇일까?

Bob Wang, Country Manager, Greater China & Korea, PubMatic

2:25 PM — 2:55 PM

ActionFit 세션: 선도적인 모바일 퍼블리셔 ActionFit의 모범 사례

Hyekang Seo, UA Team Lead, ActionFit

2:55 PM — 3:10 PM

커피 브레이크


3:10 PM — 3:40 PM

GroupM 세션: 왜 CTV에 투자해야하는가: CTV의 광고효과

Junsu Bae, Head Of Solutions And Innovation, GroupM

3:40 PM — 4:00 PM

PubMatic 세션: CTV 광고를 위한 혁신적인 솔루션 소개

Sudipto Das, VP, Advertiser Solutions, APAC, PubMatic

4:00 PM — 4:40 PM

패널 토론: 한국 프로그래매틱 광고의 도전과 기회

Sudipto Das, VP, Advertiser Solutions, APAC, PubMatic

Yoojin Jeong, Manager, Advertiser Solutions, PubMatic

Chris Mottershead, Commercial Director JAPAC, Publica

Kyungku Lee, CEO, WishMedia

4:40 PM — 4:45 PM

폐회


Day 1: Thursday, June 7

Speakers

Bob Wang

Country Manager, Greater China & Korea

PubMatic

Sudipto Das

VP, Advertiser Solutions, APAC

pubMatic

Yoojin Jeong

Manager, Advertiser Solutions
PubMatic

Hyekang Seo

UA team lead

ActionFit

Junsu Bae

Head of Solutions and Innovation

GroupM

Kyungku Lee

CEO

WishMedia

Chris Mottershead

Commercial Director JAPAC

Publica

Venue

Where you'll stay

If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization. If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization.

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers.

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PubAcademy Korea - 등록 마감. 다가오는 이벤트에 관심을 가져 주셔서 감사합니다. 아쉽게도 모든 좌석이 마감되어 더 이상 참석 예약을 받고 있지 않습니다. 이로 인해 불편을 끼쳐 드려 죄송합니다. 추가 문의 사항이 있으시면 언제든지 moe.shiga@pubmatic.com으로 연락 주시기 바랍니다. 양해해 주셔서 감사하며, 향후 다른 행사에서 귀하를 초대할 기회가 있기를 바랍니다.