For years the open internet competed on reach and price. Today it competes on something far more valuable: intelligence.

AI is changing how audiences find content, traffic patterns are shifting, and budgets are following. For publishers and buyers alike, that is less a threat than an opportunity, and the best chance in years to compete on new terms.

This shift is powered by smarter, more automated buying. Publishers get demand matched to their inventory far more precisely than the manual supply chain ever could, and buyers can automate their media spend to improve both efficiency and effectiveness. The principles that set good advertising apart still hold, but how you apply them is changing fast.

That raises a question worth exploring together: who shapes what comes next, and how?

PubAcademy is PubMatic's flagship thought leadership event, and this edition brings the full ecosystem into one room. We will follow agentic AI from early implementation through to operational impact: what it looks like in practice today, how autonomous systems and human expertise are starting to work together, and where the business effects are already showing up.

You will leave with a grounded view of what this next era means for your business, where its competitive advantage is being built, and a clear part to play in shaping it.

Places are limited, so if you would like to join us please RSVP below.