SESSION 1: From Complexity to Clarity: How SPO is Shaping the Future of Programmatic Advertising

In this dynamic discussion, they will explore the intersection of geopolitics, economics, marketing, and media, shedding light on the pivotal factors shaping the advertising outlook for the 2024 from a CMO's perspective.

SESSION 3: Beyond the Shelf: Unveiling the Power of Data in Commerce Media

Our panel of industry experts will delve into how commerce media has evolved, the challenges to continue growth, the ethical and privacy considerations of targeted advertising and how data isn't just a tool but a catalyst for innovation.

SESSION 2: The Commerce Media Opportunity: Harnessing Data and Technology to Create New Revenue Streams

Together, these industry leaders will share their expertise, shedding some light on the transformative landscape of audience addressability in 2024. In this conversation, they will explore the challenges related to privacy-compliant ad targeting, offering strategic insights into how the industry can tackle the decline in addressability levels.

SESSION 4: mastering TOTAL VIDEO: STRATEGIES FOR SUCCESS

The prospect of broadening audience reach in a cookieless future is thrilling, but navigating through channel fragmentation and deciphering endless acronyms can be challenging. In this PubAcademy session, industry experts will provide insights into key considerations and best practices to expand the reach and performance of your campaigns by adopting a Total Video approach.

SESSION 3: Demystifying Inventory Quality in Programmatic Advertising

Together, these industry leaders will share their expertise, shedding some light on the transformative landscape of audience addressability in 2024. In this conversation, they will explore the challenges related to privacy-compliant ad targeting, offering strategic insights into how the industry can tackle the decline in addressability levels.