Name: PubAcademy NY: The Open Internet's Performance Moment
Start: 2026-10-29T16:00:00-04:00
End: 2026-10-29T19:00:00-04:00
Location: SECOND

October

29

,

2026

4:00pm

-

7:00pm

EDT

PubAcademy NY: The Open Internet's Performance Moment

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THE NEXT ERA OF MEDIA, INTELLIGENCE & OUTCOMES

The open internet has always offered advertisers extraordinary reach, premium content and meaningful consumer connections. Now, it is gaining something equally important: a clearer path to performance. More addressable media, richer audience and commerce signals, and AI-powered decision-making are creating new ways to plan, activate and measure advertising.

This is a significant moment for advertisers. CTV is evolving into a measurable performance channel. New interfaces and media experiences are creating avenues for growth. Commerce intelligence is bringing media investment closer to real-world outcomes.

PubAcademy is PubMatic’s educational series-- part conference, part cocktail party-- covering pressing issues across the programmatic landscape. Join us on October 29, where leaders from brands, agencies, media owners and technology companies will explore the open internet’s performance moment and what advertisers need to know now.

AGENDA:

4:00pm | Welcome

4:05pm | Sessions

- Performance CTV: When Premium Attention Meets Accountability

- Where Growth Happens Next: New Channels, Interfaces and Experiences

- Commerce Intelligence: Turning Media into Measurable Growth

5:30 - 7:00pm | Networking & Cocktails

**Space is limited, register to secure your spot!**

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Efficiency in action through commerce media

In an era marked by signal loss and evolving consumer behaviors, commerce media has become an essential piece of the modern digital advertising pie. This panel will explore creative strategies to enhance the attractiveness of inventory to buyers so sellers can remain competitive. Speakers will discuss top trends in commerce media, share best practices for optimizing ad inventory, and highlight the significance of commerce media as the industry navigates signal deprecation including the third-party cookie.

Aaron Gallagher

Managing Director, Head of Sales

Kinective Media by United Airlines

Hashim Mian

VP, Commerce Media

PubMatic

Samantha Perez-Chavez

SVP, Global Commerce

KINESSO

Overview

HOW’S IT GOING? EARLY REPORTS FROM THE ADDRESSABILITY EVOLUTION

The Final Countdown!

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Event Highlights

Networking Meetups

Lunch and Learns with Pubmatic

Special keynote conversations

SEE SPEAKERS

Deva Bronson

EVP, Global Head of Brand Assurance

dentsu

Tyler DeNicola

VP, Programmatic Revenue and Partnerships

A+E Networks

Sam Marc

Senior Director, Addressable Solutions

PubMatic

Carissa Parrish

VP, Digital and Media

New York City Tourism + Conventions

Igniting the CTV Flame

As connected TV (CTV) continues to transform the advertising landscape, industry leaders must strategize how to maintain the momentum and continue igniting the CTV flame. This panel will focus on the latest advancements and strategies in CTV advertising and how leaders can position their business for continued success. From addressability, to measurement, to creative formats, speakers will discuss how to harness the power of CTV for efficient and effective advertising.

Vijay Rao

SVP, Head of Programmatic Partnerships

Tubi

Abbie Reichner

AVP, Customer Success, CTV

PubMatic

Eric Speck

Senior Director, Programmatic Partnerships

Paramount

Kevin Weigand

VP, Partnerships - Video & Audio Lead, Investment Solutions
dentsu

Harnessing the Power of CTV and Commerce Media

Connected TV (CTV) and commerce media have become some of the most popular channels in digital advertising, and the two are converging due to commerce media’s data and CTV’s creative capabilities. In this PubAcademy session, we’ll discuss how to harness the power of CTV and commerce media to expand the reach and performance of your campaigns.

Nobles Crawford

Assistant VP, Consumer Activation, Couture Beauty

L’Oréal

Hashim Mian

Senior Director, Commerce Media

PubMatic

Georgina Thomson

Managing Director, L’Oréal Investment Lead

Beauty Co-Lab

Deva Bronson

Erin Hildebrant will be speaking about their experience working as an event marketer.

Tyler DeNicola

Short speaker biography.

Sam Marc

Simone Andrews will be speaking about their experience as a film producer.

Carissa Parrish

Blair Doster will be speaking about their experience as an art director and organizer of design events.

Agenda

Day 1: Wednesday, June 6

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Expanding Programmatic Horizons Through SPO

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.

Gary Guarnaccia

Head of Investment, Media & Ad Tech

Bayer Consumer Health

Sarah Koch

SVP, Precision
Spark Foundry

Robin Steinberg

SVP, Advertiser Solutions

PubMatic

Hosted BY

Kyle Dozeman

Chief Revenue Officer, Americas

PubMatic

Aaron Gallagher

Managing Director, Head of Sales

Kinective Media by United Airlines

Hashim Mian

VP, Commerce Media

PubMatic

Samantha Perez-Chavez

SVP, Global Commerce

KINESSO

Kyle Dozeman

Chief Revenue Officer, Americas

PubMatic

Gary Guarnaccia

Head of Investment, Media & Ad Tech

Bayer Consumer Health

Sarah Koch

SVP, Precision

Spark Foundry

Vijay Rao

SVP, Head of Programmatic Partnerships

Tubi

Abbie Reichner

AVP, Customer Success, CTV

PubMatic

Eric Speck

Senior Director, Programmatic Partnerships

Paramount

Robin Steinberg

SVP, Advertiser Solutions

PubMatic

Kevin Weigand

VP, Partnerships - Video & Audio Lead, Investment Solutions

dentsu

Venue

Where you'll stay

If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization. If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization.

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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