Name: PubAcademy Stockholm 2026
Start: 2026-10-06T13:30:00-04:00
End: 2026-10-06T18:00:00-04:00
Location: Hotel At Six

October

10

,

2023

4:00pm

-

7:00pm

EDT

PubAcademy Stockholm 2026

REGISTER

The Agentic Era of Advertising

Join us on for PubAcademy Stockholm 2026 — an exclusive afternoon for senior leaders across agencies, brands, CTV broadcasters, and publishers.

As the Nordics gain momentum around marketplaces, curated supply, and outcome-based buying, PubAcademy Stockholm will explore how agentic AI and Connected TV are reshaping the future of programmatic advertising. This is a uniquely important market, where broadcasters play a central role in the CTV publisher landscape and where PubMatic’s story around AI-native infrastructure, premium supply, and activation comes to life.

What to expect
- Thought leadership on agentic AI and the open internet
- Buy-side perspectives on how the Nordics are preparing for the agentic era
- A CTV-focused panel on how publishers and buyers can win together

- A live demonstration of AgenticOS in action
- Networking and drinks with senior industry decision-makers

This event is built around a clear theme: AI is not replacing the open internet — it is rebuilding it. Those who understand how to apply agentic AI, curated supply, and CTV strategically will be best positioned to shape what comes next.

If you are looking to better understand the intersection of agentic advertising, CTV, marketplaces, and the future of the open internet, PubAcademy Stockholm is the place to be.

We look forward to seeing you at PubAcademy Stockholm, where industry leaders come together to shape the future of AI‑driven CTV and programmatic innovation.

Spaces are limited, so if you would like to attend, please RSVP below

REGISTER

Efficiency in action through commerce media

In an era marked by signal loss and evolving consumer behaviors, commerce media has become an essential piece of the modern digital advertising pie. This panel will explore creative strategies to enhance the attractiveness of inventory to buyers so sellers can remain competitive. Speakers will discuss top trends in commerce media, share best practices for optimizing ad inventory, and highlight the significance of commerce media as the industry navigates signal deprecation including the third-party cookie.

Aaron Gallagher

Managing Director, Head of Sales

Kinective Media by United Airlines

Hashim Mian

VP, Commerce Media

PubMatic

Samantha Perez-Chavez

SVP, Global Commerce

KINESSO

Overview

HOW’S IT GOING? EARLY REPORTS FROM THE ADDRESSABILITY EVOLUTION

The Final Countdown!

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Event Highlights

Networking Meetups

Lunch and Learns with Pubmatic

Special keynote conversations

SEE SPEAKERS

Deva Bronson

EVP, Global Head of Brand Assurance

dentsu

Tyler DeNicola

VP, Programmatic Revenue and Partnerships

A+E Networks

Sam Marc

Senior Director, Addressable Solutions

PubMatic

Carissa Parrish

VP, Digital and Media

New York City Tourism + Conventions

Vijay Rao

SVP, Head of Programmatic Partnerships

Tubi

Abbie Reichner

AVP, Customer Success, CTV

PubMatic

Eric Speck

Senior Director, Programmatic Partnerships

Paramount

Kevin Weigand

VP, Partnerships - Video & Audio Lead, Investment Solutions
dentsu

Harnessing the Power of CTV and Commerce Media

Connected TV (CTV) and commerce media have become some of the most popular channels in digital advertising, and the two are converging due to commerce media’s data and CTV’s creative capabilities. In this PubAcademy session, we’ll discuss how to harness the power of CTV and commerce media to expand the reach and performance of your campaigns.

Nobles Crawford

Assistant VP, Consumer Activation, Couture Beauty

L’Oréal

Hashim Mian

Senior Director, Commerce Media

PubMatic

Georgina Thomson

Managing Director, L’Oréal Investment Lead

Beauty Co-Lab

Deva Bronson

Erin Hildebrant will be speaking about their experience working as an event marketer.

Tyler DeNicola

Short speaker biography.

Sam Marc

Simone Andrews will be speaking about their experience as a film producer.

Carissa Parrish

Blair Doster will be speaking about their experience as an art director and organizer of design events.

Agenda

Day 1: Wednesday, June 6

8:30 AM – 12:30 PM

What Does Digital Advertising Look Like Post-COVID?

How to market 101

8:30 AM – 12:30 PM

Special Keynote Conversation

Panelists include: Panelists include: Johanna Bauman and Thomas Chow

12:30 PM - 1:30 PM

The History of Pubmatic

How to Reach Consumers and Build Loyalty

Expanding Programmatic Horizons Through SPO

Buyers are increasingly looking for new opportunities to expand their digital video strategies and embrace emerging opportunities, and SPO has become a vital resource for them to do just that. This panel will explore the latest in programmatic digital video buying and how agencies and brand marketers can adapt to industry and market changes. Speakers will discuss emerging platforms, formats, and technologies reshaping omnichannel video, and the role that SPO plays in providing efficiency and transparency.

Gary Guarnaccia

Head of Investment, Media & Ad Tech

Bayer Consumer Health

Sarah Koch

SVP, Precision
Spark Foundry

Robin Steinberg

SVP, Advertiser Solutions

PubMatic

Hosted BY

Thomas Munck

Country Manager Nordics

PubMatic

Agenda

1:30 pm

Welcome Reception

Welcome drink & canpées

Location: Social Lounge

2 pm

Opening Speech and Introductions

Thomas Munck, Country Manager Nordics

Location: Studio 9

Opening Keynote "The new era of IA: redefining the intelligence and publicity"

Cristian Coccia, VP SEMEA & Enterprise Sales, EMEA

Location: Studion 9

Buyside-Panel "The agentic era: what buyers think"

Matt Salmon, VP Advertiser Solutions, EMEA + Guests

Location: Studio 9

CTV-Panel "CTV in the Agentic Era: How Publishers and Buyers Win"

Thomas Munck, Country Manager Nordics and Guests

Location: Studio 9

Live-Demo "AgenticO AI in Action"

PubMatic Speaker

Location: Studio 9

Case Study Presentation "Agentic AI in Action"+ Discussion

Thomas Munck, Country Manager Nordics + Guest

Location: Studio 9

4 pm

Networking, Dinner Buffet & Drinks

Location: Social Lounge

MEET THE TEAM

Thomas Munck

Country Manager Nordics

Cristian Coccia

VP SEMEA & Enterprise Sales, EMEA

Matt Sallmon

VP Advertiser Solutions, EMEA

Johan Nelander

Senior Manager, Advertiser Solutions, Nordics

Kristian Westergren

Director, Advertiser Solutions, Nordics

Manuela Moser

Associate Director, Customer Success Operations

Nina Schoenbeck

Associate Director, Client Services Advertiser Solutions, Nordics

Adrianne Madejski

Senior Marketing Manager Central & Northern Europe

Venue

Where you'll stay

If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization. If you want to attract the right fit talent for your team, you have to lead with your values and show potential candidates who you are and what you stand for as an organization.

DownloadS

Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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Adapting the Connected TV Ad Ecosystem

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Venue

PubMatic delivers superior revenue to publishers by being the sell-side platform of choice for agencies and advertisers.

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