Signal loss is a growing challenge for marketers and agencies, leading them to turn to sell-side channels for access to top-tier audience and context. PubMatic's Chief Growth Officer, Paulina Klimenko, will join in the discussion and delve into how the supply side collaborates with publishers and data partners to optimize ad performance and targeting. We'll also explore the latest technologies and data-driven strategies for improving advertising opportunities. Lastly, we'll examine how partners strive to strike a balance between transparency and control in programmatic ad buying.

Research shows consumer trust is declining, with fewer consumers willing to share data with third parties. As government legislation worldwide seeks to enshrine consumer privacy rights into law, what is the future of identity? PubMatic’s Vice President, Addressability & Commerce Media, Peter Barry, will join other expert panelists to discuss the future of identity.

In a world grappling with environmental challenges, the advertising industry is urged to embrace sustainability as a core principle. This thought-provoking panel explores how advertising can transcend its traditional role and become a catalyst for positive change, promoting sustainable practices, and driving consumer behavior towards eco-conscious choices. PubMatic's CRO EMEA, Emma Newman, will delve into innovative strategies, ethical messaging, and collaborative initiatives that empower the industry to create a meaningful impact on both the planet and society.

The TV programmatic marketplace has been quickly evolving as the tech “stack” constantly changes. PubMatic's Nicole Scaglione Global VP, OTT & CTV Business and other industry experts will discuss the changing role of the DSP and SSP and how those changes impact buyers and sellers will the topic of conversation.

According to Terry Kawaja, Ad-Tech’s eating the world. If that’s the case, programmatic is definitely the jaws. Join PubMatic's Global VP, OTT & CTV, Nicole Scaglione and other industry veterans to learn how Prebid is helping deliver on that promise, accelerating programmatic adoption in emerging channels and helping to bridge the gap between them.