Connected TV World Summit is a virtual conference taking place on 21 – 22 October 2020. The two half-day digital event will follow the same format as the popular Mediatel Digital Events.  

Craig Berlingo, Product Lead, CTV & OTT at PubMatic will be part of ‘The connected TV data and advertising opportunity in Europe’ panel.  The discussion will be focused on the growth and development of the connected TV ecosystem in Europe and the opportunities it creates for all stakeholders, with a special focus on ad-supported media.  

Key themes include addressable TV advertising, the use of census-level viewing data that encompasses all television consumption including apps, the role connected TV can play in building device graphs and household/individual IDs that marketers can use for audience segmentation, and the value of connected TV as a home for ad-supported streaming services including BVOD.  

This discussion will consider the U.S. CTV ecosystem to see if there is anything Europe can learn on the road to greater penetration, more consumption and better monetisation for this important platform. 

Find out more and register here.