The digital publishing industry is at an inflection point for both audiences and brands. There is almost too much choice – more content, more models, more platforms, more devices, more or everything. Except, potentially, the one thing everyone wants – more relevancy.
In today’s environment, convenience and scale win. What if, in the future, we maintain the convenience and scale but overlay that with addressability and accessibility? Allowing brands to work with publishers to deliver the right message, to the right audience, at the right time, across the right platform. Safeguarding their relationships with their audience and thereby safeguarding digital advertising. Sounds great in theory, but how do we turn theory into reality?
In this fireside chat Jonas Soderqvist, Regional Director, Northern Europe at PubMatic and Rickard Lyko, Founder and CEO at Lyko.co will discuss how by working together we can tackle this challenge.
Find out more about the event and register here.
