PubMatic is a proud sponsor of Future of Cookieless 2025.
The digital advertising industry is undergoing a significant transformation. Despite the fact that third-party cookies are not disappearing entirely, they are becoming increasingly unnecessary in many environments—particularly when it comes to revolutionizing targeting, attribution, and campaign optimization strategies.
In this context, the event brings together industry leaders to explore alternatives to cookies, analyze the impact of evolving regulations on the market, and discuss the opportunities presented by a cookieless ecosystem.
On April 29th, Franck Lewkowicz, Country Manager France, will join the panel "Curation & Cookieless: unlocking a new era of premium inventory access". This session will delve into the evolving programmatic landscape, focusing on data application on the sell side, the role of media curation in optimizing inventory selection, and the impact of AI-driven strategies in a post-cookie world. The discussion will also highlight the growing emphasis on sustainability in ad tech, exploring how innovative approaches can enhance efficiency while minimizing environmental impact.
 Don't miss this opportunity to gain key insights into the future of digital advertising! Stay tuned for more details about the event here.
