In an industry that is designed to disrupt, programmatic advertising is also challenged with constant changes that are impacting its ability to target and address people. And as advertising technology continues to evolve, media buyers are requesting even more visibility into their programmatic ad buys. Nicole Scaglione, Global VP, OTT & CTV at PubMatic, will discuss CTV and video transparency and how emerging tech, such as content object targeting, is driving this forward.

With complexity and convergence shining a spotlight on the digital advertising supply chain, the savviest advertisers are exploring new ways to take full control over their digital media investments.

In this session, PubMatic CRO, Americas, Kyle Dozeman, will lead a discussion with Erica Chriss, Sr. Director & Head of Ecosystem, T-Mobile Advertising Solutions, on the current state of the programmatic supply chain, share best practices and look at how holistic supply chain management can be a powerful force for progress.

As marketers increasingly look to maximize the value of their advertising spend, the answer to an ever-changing digital advertising ecosystem and programmatic supply chain disruption is supply path optimization.

SPO allows buyers to optimize ad spend by consolidating down to fewer sell-side partners. From economic control to quality control to buying leverage, SPO has become a powerful tool to help marketers drive a more transparent, efficient, and effective supply chain of the future.

Lewis Rothkopf, Head of Integration at PubMatic (former President of Martin), joins John Dioso, Editor of Ad Age Studio 30, to discuss how SPO benefits buyers and how bringing audience targeting to the sell-side will radically change programmatic advertising for the better.

Advertising Week attendees are invited to stop by the PubMatic Taco cart for lunch. Tacos will be served every day from 12-2 PM.