More than 40% of all post-pandemic online spending globally is taking place on marketplaces, according to Wunderman Thompson Commerce’s Future Shopper Report 2021. The same report shows that in 2020 marketplace retailers’ performance grew by 81% year-on-year. Add to the equation that Amazon generated approximately $8million dollars in Q3 2021 primarily from advertising (up 47% compared to Q3 2020) and it’s clear to see that the potential retail media ecosystem is huge. At this nascent stage of development, it’s vital for brands, retailers, mainstream publishers, and technology companies to level up and embrace this untapped opportunity.  
 
So, what is the retail media opportunity in Europe today, how retailers, publishers, brands and media agencies adapt to the future of retail media?  
 
In this session, the leading industry experts will share an overview of the retail media landscape in Europe today and sharing best practices. 

Speakers Include:

- Daniel Knapp, Chief Economist, IAB Europe

- Kiessé Lamour, Global Head of Media, Wunderman Thompson Commerce

- Torsten Ahlers, Managing Director, MediaMarktSaturn Marketing Services

- Brian Burchfield, Senior Vice President of Sales, WNS Global Services
- Ollie Shayer, Omni-Media Director, Boots UK

- Emma Newman, Chief Revenue Officer, PubMatic EMEA
- Babs Kehinde, Senior Director, Publisher Development, PubMatic EMEA